KRISPY KREME DOUGHNUTSGIVING AMERICA’S FAVORITE ORIGINAL GLAZED A REASON (OR NO REASON AT ALL) TO BE ENJOYED.
Krispy Kreme was one of my favorite accounts because of the doughnuts (obviously) but also because of my team. On this account I learned how to give a storyline and creative direction to any occasion or flavor. It’s where I learned that I love this and that the people you work with are just as important as the company you work for — this account was a mile marker in my career. Here’s a glimpse of some of the campaigns I helped bring to life.
For every campaign, I was in charge of messaging breakdowns, doughnut names and descriptions, concept write-ups, storyboard descriptions, campaign copy (social awareness and eCommerce), A/B testing, and representing campaigns to clients. Below are some of those examples.
Finally, I was pulled on to help assist with copy for the PR activation with Hailey Bieber and Krispy Kreme. This partnership launched Bieber’s Strawberry Glaze Peptide Lip inspired by Krispy Kreme’s Strawberry Glazed doughnut. As a result of this PR activation Krispy Kreme had over 2.4 billion media impressions/views and a surprise visit from Justin Bieber.